News Corp To Tap US Faith Market With Takeover Of Beliefnet Website
News Corporation, parent company of The Times, bought the leading American religious website Beliefnet yesterday in an effort to tap the faith market in a country where 88 per cent of the population say that they pray regularly.
Beliefnet, formed eight years ago, attracts 3.1 million monthly users. It was sold by its founder Steve Waldman, who wanted to find a big media company willing to provide investment that the standalone business could not afford. No transaction price was disclosed.
News Corp is perhaps best-known for its newspapers, with titles such as The Sun and the New York Post, and mass entertainment through the 20th Century Fox film studio. However, the media group also owns a handful of faith-based businesses, including Zondervan, the largest Christian publisher in the United States, and Fox Faith, which makes faith-based films. Full Story
Related: religion, wicca, pagan, spells
Beliefnet, formed eight years ago, attracts 3.1 million monthly users. It was sold by its founder Steve Waldman, who wanted to find a big media company willing to provide investment that the standalone business could not afford. No transaction price was disclosed.
News Corp is perhaps best-known for its newspapers, with titles such as The Sun and the New York Post, and mass entertainment through the 20th Century Fox film studio. However, the media group also owns a handful of faith-based businesses, including Zondervan, the largest Christian publisher in the United States, and Fox Faith, which makes faith-based films. Full Story
Related: religion, wicca, pagan, spells
posted at 2:56 PM
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