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Thursday, October 04, 2007

Bishop Claims Success At Rebranding Halloween

A Church of England bishop claimed success in his campaign to “re-brand” Halloween after fears that it has become too associated with the occult.

The Bishop of Bolton, the Rt Rev David Gillett, said that both Asda and Sainsbury’s have responded to his calls for stores to lighten up the “gloomy and scary” festival.

He also disclosed the results of a new poll that suggests that two thirds of Britons support his view that more positive products should be on sale to children.

The bishop challenged supermarkets last year to “cross-merchandise” traditional Halloween monster masks and Dracula costumes with items more suitable for those worried about the darker side of the festival. Full Story

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