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Saturday, January 13, 2007

A Star-Crossed Tale Of Internet Astrology

In the esoteric world of online astrology, you might say Mercury has been in retrograde for years.

Even people who turn up their nose at horoscopes might well know that when the little planet "reverses," technology and communication can get all mucked up--delayed flights, broken PCs, all sorts of bad stuff.

No one knows that better than Kelli and David Fox, who pioneered the online horoscope business when they founded Astrology.com in 1995--and who became winners in the dot-com lottery four years later when they sold the site to iVillage for a reported $28 million. Since 2005, however, the native Australians have been locked in a prolonged legal battle with iVillage--or NBC Universal since the media conglomerate bought iVillage in 2006 for roughly $600 million--over contractual rights and the appropriate use of Kelli Fox's likeness on the site. Full Story

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