Ad Industry Turns To Necromancy For Inspiration

Self-styled advertising revolutionaries Ihaveanidea asked "actual witch" Heidi Reiss to concoct a "creativity potion" to help advertising professionals come up with exciting new ways to move these refrigerators, color TVs.

Reiss claims to be a "white magic" witch -- don't they all, and isn't that racist anyway? -- but a disclaimer warns that the potion is for "external use only." Then on her own site, Reiss adds that "All potions are for entertainment use only." Well, which is it? Full Story

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