Former Coke Executive Seeks to Brand Peace

As a Coca-Cola executive, Jeff Dunn spent two decades working for one of the best-known brands in the world.

His new project: "branding peace."

Dunn has put his life on a different path since leaving the soft drink giant two years ago. Dunn, whose most recent job at Coke was president of its North American operation, now works out of a quiet, funky office in King Plow Arts Center in Atlanta.

He's largely given up the MBA-speak one hears at Coke's headquarters on North Avenue and talks instead in New Age jargon, mentioning his "authentic self," discussing "the recognition of one-ness" and "the expansion of consciousness," and referring often to books about spirituality and service.

Dunn, already working with a number of causes, had lunch in May with metaphysical guru Deepak Chopra and was immediately impressed. Now the two are working on a project that essentially is, Dunn says, branding peace. Full Story

Related: religion, wicca, pagan, new age